Nike logo or the world-famous "swoosh" was designed by a graphic design student Carolyn Davidson in 1971. Carolyn met the co-founder of the brand Nike Phil Knight , who taught accounting at the university. He learned that Carolyn needs money for oil painting lessons, so he offered her a side job at Nike (then known as Blue Ribbon Sports ).
She was paid $2 per hour (equivalent to about $14 today). Knight He gave her the task of creating something original and memorable as quickly as possible. She found inspiration in the wing of the Greek goddess of victory. Nike , after whom the brand was named.
The logo is meant to symbolize movement, speed and dynamism. Although Knights He didn't like the proposed logo, but due to time constraints, he ultimately approved it. Carolyn She was paid $35 for her work (about $206 today) on the grounds that she worked on the design for 17.5 hours, although she claims she worked on the design for longer.
Twelve years later, in 1983, she Knight donated a gold ring with a diamond "swoosh" logo as well as some company stock Nike as an expression of gratitude (the exact amount was not disclosed).
