History of the New Balance Logo and the Story Behind the Iconic "N"
New Balance , one of the world's leading brands of sports shoes and clothing, has an iconic logo that is known around the world - the letter "N". But what's the story behind this simple yet effective design?
The beginnings of New Balance
New Balance was founded in 1906 in Boston, Massachusetts as the " New Balance Arch Support Company". It was founded by William J. Riley to provide better support and comfort for footwear through innovative arch supports. The original focus of the company was on orthopedic shoes and supports, which over time changed to the production of quality sports shoes.
Logo development
Over the years, the New Balance logo has undergone several changes. The original logo was simple and functional, reflecting a focus on support and comfort. In 1972, when Jim Davis took over the company, New Balance began using its now iconic "N" logo. This letter has become a symbol of the quality and innovation that the New Balance brand represents.
Influence and Legacy
The "N" logo has become synonymous with New Balance and is a recognized symbol of quality and performance in the sports world. New Balance uses different versions of their logo today, but the "N" remains central to their identity. This logo is not only recognisable, but also symbolizes determination and constant striving for excellence.
Conclusion
The New Balance logo, although simple, has a rich history and its evolution shows the importance of the brand in the global sports world. The letter "N" remains an iconic symbol that is instantly recognizable and associated with quality sports products.
